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From the Introduction of "Collapse of Distinction" -- "If you cannot find it within yourself to become emotional, committed, engaged, and yes, fervent about differentiation, then you had better be prepared to take your place among that vast throng of the mediocre who are judged by their customers solely on the basis of price. It is the singularly worst place to be in all of business. If you aren't willing to create distinction for yourself in your profession--and for your organization in the marketplace--then prepare to take your seat in the back, with the substantial swarm of the similar, where tedium reigns supreme." It's as simple as this: In these challenging times customers are NOT disappearing! They ARE becoming more discriminating with where and how they spend. If you and your organization are distinct, the current conditions are tailor-made for growing market share. If you're not...you lose. Scott McKain's "Collapse of Distinction" - as well as his in person and online presentations - will clearly demonstrate the specific steps you need to take in these troubled times.
"What Customers REALLY Want," is Scott's personal bestselling work and received rave reviews and top charts rankings. Its groundbreaking examination of the "Six Major Disconnections between Customers and Organizations" has made a significant impact in the manner in which companies approach their client and prospect bases. Scott's latest book is "Collapse of Distinction" - and it takes a revolutionary approach in clearly showing how organizations and individual professionals create differentiation in the market -- vital in securing customers and growing market share. Collapse of Distinction already been called by one reviewer as "one of the most important business books" in recent history. |
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